BG 9.24

I am the only enjoyer and master of all sacrifices. Therefore, those who do not recognize My true transcendental nature fall down.

9.24. Because, I am the enjoyer as well as the lord of all sacrifices. But they do not recognise Me correctly and hence they move away [from Me].

9.24 I am the willing recipient of sacrifice, and I am its true Lord. But these do not know me in truth, and so they sink back.

9.24 See Comment under 9.26

9.24 I am 'the only Lord' - the meaning is that I alone am the bestower of rewards everywhere. How wonderful is this, that though devoting themselves to the same kind of action, on account of the difference in intention some partake of a very small reward with the likelihood of fall, while some others partake of a reward in the form of attainment of the Supreme Person which is unalloyed, limitless, and incomparable! Sri Krsna explains this:

9.24 As the Self of the deities (of the sacrifices), aham, I; hi, indeed; am the bhokta, enjoyer; ca eva, as also; the prabhuh, Lord; [The Lord: 'I being the indwelling Ruler of all.'] sarva-yajnanam, of all sacrifices enjoined by the Vedas and the Smrtis. A sacrifice is verily presided over by Me, for it has been said earlier, 'I Myself am the entity (called Visnu) that exists in the sacrifice in this body' (8.4). Tu, but; na abhi-jananti, they do not know; mam, Me as such; tattvena, in reality. And atah, therefore, by worshipping ignorantly; te, they; cyavanti, fall from the result of the sacrifice. ['Although they perform sacrifices with great diligence, still just because they do not know Me real nature and do not offer the fruits of their sacrifices to Me, they proceed to the worlds of the respective deities through the Southern Path (beginning with smoke; see 8.25). Then, after the exhaustion of the results of those sacrifices and the falling of the respective bodies (assumed in those worlds) they return to the human world for rembodiment.'-M.S. (See also 9.20-1.)] The result of a sacrifice is inevitable even for those who worship ignorantly out of their devotion to other deities. How?

9.24 For, I am the only enjoyer and the only Lord of all sacrifices. They do not recognise Me in My true nature; hence they fall.

9.24 I indeed am the enjoyer as also the Lord of all sacrifices; but they do not know Me in reality. Therefore they fall.